ONLINE COURSE

We're In It For The MONEY!

Reframing the way we talk about cost and value 

 

Explore the real reasons cost conversations feel so hard—and what to do instead. Shift from 'explaining fees' and learn to express value. 

 

The content of this course is Becky speaking at the International Conference for Communication in Veterinary Medicine.  But here's the thing, it's not just for veterinary professionals.  If you are in ANY business that offers services in exchange for client payment (physio, massage, dentistry, coaching, teaching, or other), this course is for you.

This course doesn’t teach “scripts.” It gives you a new way of thinking about value, empathy, and communication.   When clients feel safe, heard, and respected, they actually want to pay you. (No, seriously.)

Not all of us signed up to be salespeople, but the truth is, we talk about money every day - and how we do it can either strengthen trust or erode it.   For any professional who wants a new approach to the money conversation. 

Whether you're at the front desk, in exam rooms, or leading the team, this course is for anyone who wants to feel more confident talking about value, cost, and care.


You’ll gain the understanding you need and learn skills to shift from resistance to relationship-based conversations that make clients feel heard—and help them say "thank you" at checkout.

What you'll learn:

  • The emotional journey clients go through before they even walk in the door

  • Why resistance to cost isn’t always about the money

  • How to uncover your client’s actual financial mindset—without being awkward

  • What to say when you feel stuck, judged, or disrespected

  • How to build trust-based conversations around money, care, and decision-making

You’ll walk away more confident, more curious and more equipped to make your words land.

More about this online course...

By the end of this course, you’ll:

  • Feel more confident talking about money

  • Recognize fear, anxiety, and stress behind client behavior

  • Respond with clarity, empathy, and skill

  • Help clients feel good about paying you

Let's get started!

We're In It For The MONEY!

Let’s stop treating money like the elephant in the room. Let’s make it part of the conversation—with heart, skill, and purpose.

$78.75 (includes tax)

FINALLY... 

Stop dreading the money talk.
Start communicating in a way that lands.